bel fiore: /italian/: beautiful flower

Owner and designer Jo Anna Salafia opened Bel Fiore as a boutique style design studio.

A “florist” was just too conventional sounding for her style. Her mission was to start a new era in floristry. She creatively merged her fashion and visual design background with influences from Europe to create the signature style that is Bel Fiore.

Sophisticated European Floristry with flair.
That style is an elegant profusion of flowers rich with color and texture.

Having designed flowers for hundreds of events, Jo Anna has found much of her success in the details, that’s really what makes an ordinary arrangement and extraordinary design. There is so much integrity in each creation, everything is quality crafted with great passion and artistry. Every design stands alone as a unique piece of art.

It is a pleasure and honor to convey life’s significant expressions through the beauty of flowers.